ARESYNC| Examples of digital marketing

Examples of digital marketing

1. Lego "Restore the World" campaign
2. Dove "Reverse Selfie" campaign
3. Jennifer Lopez's "#InTheMorningChallenge" campaign
4. Always "#DayftheGirl" campaign.
5. Hot topics: email marketing
6. Ashley White - marketing partnerships
7. Samsonite - search engine marketing
8. Williamsburg Yes - sponsored advertising
9. HubSpot Blog - content delivery
10. Bookstore for Magazine - search engine optimization for local businesses

LEGO takes over the world

An example of digital marketing: is LEGO.

It is a great example of a digital marketing campaign because it speaks volumes about the brand. LEGO tackled a big global problem with this campaign by connecting with its target audience.

Nowadays, it's increasingly important for companies to tackle global issues to show they are connected to their customers. An important part of the campaign was sharing the brand's story and message.

Given that 82% of customers buy products from brands that share the same values, this was a great initiative for the toy brand.

Dove's reverse selfie campaign.

An example of digital marketing.

As Dove continued to study the impact of social media on children, especially boys, the company decided to send a message: the "Reverse Selfie" campaign showed the opposite of young men taking selfies and editing photos. This campaign aims to raise awareness of the negative impact of social media on self-esteem.

It is a great example of what content marketing can look like when you understand your target audience. By understanding its target audience of real women, many of whom are parents, Dove highlighted the often overlooked impact of social media.

Jennifer Lopez's #InTheMorning Challenge

As part of the social media campaign, Jennifer Lopez held a dance contest to promote her new song. As part of the contest, fans had to perform the same dance in pajamas or different outfits.

The video received over 16 million views and over 5,000 posts, making it a successful social media campaign.

Social media is a great way to engage your audience and connect with your brand personally.

4. The always #DayftheGirl campaign

 In this campaign, I always asked their employees what advice they would give to a girl. They gave valuable advice to inspire Always on International Women's Day, an international holiday celebrated each year in October.

 Again, this is not an overly product-related campaign, but that's not the point. The goal of this digital campaign was to inspire the general public. This message reached a wider audience, increased brand awareness, and showed its audience that the brand aligned with its values.

 Let's look at some examples of different types of digital marketing.

 5. Topics - email marketing

Skincare Topicals uses email marketing as part of its Digital Marketing strategy. The image below shows an email marketing campaign promoting a "sign up and save" offer, which offers a 20% discount on repeat orders if you sign up.

Digital Marketing Case Study: Digital Marketing Newsletter

6. Ashley White - affiliate marketing

Ashley White is a beautician who uses affiliate marketing. She links to her personal Link tree page onher Twitter account and shares referral codes and discounts for buyers who use her codes and links.

Digital marketing example: affiliate marketing skinclasshero

Since Link tree visitors are inspired to try new brands (and even more inspired when recommended by an influencer), promoting yourself as an ambassador for these companies can increase brand awareness.

7. samsonite - search engine marketing

Search engine marketing is a good example of digital marketing, where brands bid on keywords and display product ads in search results when someone searches for a relevant keyword.

Here's an example from Samsonite. A search on the word "suitcase" will show many suitcases from well-known brands that have created ads to place their products at the top of the search results.

Digital Marketing Case Study: Sam Senter Search Engine Marketing

8. Sim Williamsburg - sponsored advertising

Sim Williamsburg used native advertising on her Instagram feed to advertise a paid sponsorship with a local Brooklyn business. The scroll was tagged as a paid collaboration but appeared organically in users' feeds as a regular post. The ad also fits Yes Williams burg’s consistent content of sharing information about unique local businesses that people can experience firsthand.

HubSpot Blog - Content Offers

Content offers are a form of digital marketing in which businesses share useful content that they think will be helpful to website visitors. HubSpot's blog, for example, often features content offers and tutorials that can be used to learn more about the blog's topics.

In the post "11 Marketing Strategies for Black Entrepreneurs," readers who want to learn more about developing a marketing strategy can download the e-book for more information.

Digital marketing example: HubSpot’s recommendations for blog content

Libraries to Remember: Search Engine Optimization for Local Businesses

One Search Engine Optimization strategy for many local businesses is to optimize their Google My Business profile to appear in local search results when people search for a product or service related to their business.

In the case of Keeps Bookstore, a local bookstore located in Atlanta, Georgia, the Google My Business profile was optimized to appear in local search results for the query "Atlanta bookstore."

Digital Marketing Examples

Make digital marketing part of your strategy

Every opportunity to connect with your audience is a chance to convert leads and engage customers. Digital marketing multiplies these opportunities and allows you to reach potential customers through different channels. Promoting your business, services, and products is valuable through social media platforms, websites, SMS, and other online media.