ARESYNC | Free SEO Tools

All of these tools are free, but there are also paid options that offer more features. We've listed the best features of each tool and how to use them in your SEO strategy.

Hub Spot Website Rater

The goal of marketing is to generate qualified traffic and leads through your company's website. Therefore, as a marketing professional, you need to know exactly what you can do to improve the SEO of that website.

With Hub Spot Website Evaluator, all you have to do is enter your website URL and you will automatically receive a report with information that will help you improve your SEO. Then, you can sign up for Hub Spot's SEO Academy course, where you'll learn how to improve SEO, user experience (UX) and more.

With Hub Spot's Website Rater, you can

Website performance: check your website's performance in seconds, identify performance issues and get clear, practical advice on how to fix them.

On-demand assistance: training on how to improve your site's performance.

Site-specific troubleshooting: Learn how to solve your site-specific problems by taking the five-year Hub Spot Site Optimization Academy course.

Learn how to optimize your site for mobile devices. Improve site security: Learn how to implement best practices for website security.

Improve User Experience: Customize your site's user interface for a great user experience.

Google Search Console

Google Search Console offers a range of tools to help you appear in the SERPs for the search terms your target audience is looking for.

Whether you are a business owner or an SEO specialist on a marketing team, Search Console can help you start from scratch with an initial SEO analysis or update your existing SEO strategy with new keywords. Google Search Console checks, modifies and optimizes your site without requiring any programming skills.

Here are some examples of site elements that Google Search Console can analyze and optimize

Keywords: See the keywords your site is currently ranking for.

Accessibility errors.

Mobile Compatibility: Find out if your site is compatible with mobile devices and how you can improve the user experience on those devices.

Google indexing: Check how many pages have been indexed by Google (if not, use the URL checker to submit pages for indexing).

Analytics and Metrics: Find out what site metrics are most important to you, such as clicks, views, click-through rates (CTR) and average rankings.

Google Analytics

Search engine optimization tool: Google Analytics.

Google Analytics has a paid version, but the free version can help you manage your site's search engine optimization, especially if you combine Google Analytics with Google Search Console. The latter collects all of your site's SEO data in one place, and you can use the search results to identify areas where you can improve the keywords and phrases for which your site and pages should rank higher.

Here are some other ways to use the free version of Google Analytics to understand and improve search engine optimization

Filter referral traffic: Remove traffic that could negatively impact SEO reports, such as fake traffic.

Compare organic and inorganic site traffic: Find out where visitors are coming from and optimize those channels to increase traffic.

Define engagement metrics: use content reports to define engagement metrics for each page, index and page engagement, exit rates, landing page acquisition, retention and conversion.

View conversion rates in multi-channel reports.

UpCity free SEO tab

UpCity's free SEO tab allows you to analyze your site and determine its effectiveness against your competitors.

In exchange for an email address and some detailed data, the SEO tab provides the following reports

Ranking analysis: an overview of the site's position on the most popular search engines.

Link Building - a detailed report on the number of sites linking to your site.

Site Analysis: An overview of the effectiveness of keyword placement on your site.

Site Availability: An overview of your site's load times and availability.

Credibility Index: an overview of the credibility or authority of your site.

Current indexing: information about the number of pages on your site that are indexed.

Number of pages indexed or indexed

Internet Marketing Ninjas.

Internet Marketing Ninjas is a company specialized in SEO and has many free tools. free tools.

Here are some examples of free SEO tools provided by Internet Marketing Ninjas that you can use

Link Bit tool: identifies links and redirects and generates XML mappings for your site using site crawling. Page optimization tool: this tool allows you to evaluate the content, meta information and internal links of your pages. Benchmarking: compare your on-page SEO with that of your competitors.

Page loading time: you can analyze the loading time of a page and the time needed to display each part of the page completely.

Bing Webmaster

Microsoft's Bing Webmaster gives you access to a series of tools that provide information about your site, including reports, diagnostics and SEO tools. These free SEO tools can help you analyze your site, manage backlinks, check keywords, and make sure your site is properly optimized for organic search.

Here are some other things you can do with Bing Webmaster SEO tools.

Check your backlink profile: You can check the details of your backlink profile and see which pages, domains and anchor links lead to you.

Keyword Research: Find out what keywords and phrases your target audience is searching for, and the search volume for those words and phrases. Use the site analysis feature: check your site for technical SEO errors. Get an SEO report: check your site and any errors found on each page.