Aresync | Digital Marketing in 2023

 

 In practice, digital marketing generally refers to marketing via computers, cell phones, tablets, or other devices.

Did you know that more than three-quarters of Americans use the Internet daily, 43% at least once a day, and 26% "almost always"?

For mobile internet users, the numbers are even higher: 89% of Americans use the Internet at least once a day, and 31% "almost always." As marketers, leveraging the digital world through online advertising and, more importantly, digital strategies to build your brand, provide excellent customer service, and increase conversions is important.

Digital Marketing strategies use a variety of digital channels such as social media, pay-per-click, search engine optimization, and email marketing to connect with existing customers and those interested in your products and services. It can help you build your brand, provide great customer service, and attract potential customers.

What is digital marketing?

Digital marketing, or online marketing, uses the Internet and other digital communication tools to promote your brand and reach potential customers. It includes email, social media, online advertising, SMS, and multimedia as marketing channels.

Any marketing campaign that involves digital communication is digital marketing.

Inbound marketing and digital marketing

There is a reason why digital marketing and inbound marketing often need clarification. Both tools capture prospects in the buying process and convert them into customers.

Digital marketing in B2B and B2C

Both B2B (business-to-business) and B2C (business-to-consumer) companies can use digital marketing strategies, but the best practices differ considerably.

B2B customers typically have a longer decision process, and a longer sales funnel. Relationship-building strategies are effective with these customers, while B2C customers respond well to short-term offers and information.

B2B offers to tend to be logic- and evidence-based, and B2B digital marketers respond to them; B2C content tends to be emotion-based and aims to make the customer feel good after the purchase.

B2B decisions tend to involve more people, and the marketing materials that contribute most to these decisions are distributed or downloaded. B2C customers, on the other hand, prefer a direct relationship with the brand.

Of course, there are exceptions to every rule. B2C companies with expensive products like cars or computers may offer more informative and serious content. Therefore, your digital marketing strategy should always target your customer base, whether B2B or B2C.

Consider your existing customer base and develop targeted and knowledgeable online marketing campaigns. This way, your marketing efforts will be effective and attract the attention of potential customers.

Types of digital marketing.

Here are some basic examples of the types of digital marketing tactics.

Search Engine Optimization

Search Engine Optimization, or SEO, is a marketing tool rather than an actual form of marketing. Barren defines it as "the art and science of making a website attractive to search engines."

The "art and science" part of SEO is the most important, as SEO is a science that requires research and consideration of the various factors that contribute to getting the best positions on search engine results pages (SERPs).

The most important factors to consider when optimizing pages for search engines are

content quality

user appeal, ease of navigation

the number and quality of incoming links.

In addition to these factors, the technical SEO must also be optimized. It means optimizing all internal parts of the website. It includes URL structure, loading times, non-functional links, etc. Improving technical SEO will help search engines better find and index your website.

SEO becomes a science and ambiguity an art by using these elements strategically.

Ultimately, the goal is for your website to appear on the first page of search results. It will make it easier for people searching for specific information about your brand to find your products and services.

There are no quantitative measures or consistent rules for achieving good search engine rankings. However, you can constantly monitor your website's performance and adjust your strategy accordingly.

Content marketing

As mentioned earlier, high-quality content is an important part of on-page optimization. Search engine optimization is, therefore, an integral part of content marketing, a strategy based on providing relevant and useful content to your target audience.

Like other marketing strategies, content marketing aims to attract potential customers and convert them into buyers.

Social Media Marketing

Social media marketing aims to increase traffic and brand awareness by attracting users, and it can promote a brand, product, service, or culture. With billions of people spending time on social media, it is worth focusing on social media marketing.

The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, as well as LinkedIn and YouTube. Which social media platforms a business should use ultimately depends on its goals and target audience. For example, if you want to find new leads for a financial technology startup, you should focus on LinkedIn, as industry experts are very active on this platform. On the other hand, if you run a B2C business targeting young consumers, social media advertising on Instagram might be more appropriate.

Social media marketing is a popular way to get noticed through positive engagement with your audience; it's the most popular type of content for B2C digital marketers (96%) and is becoming increasingly popular in the B2B sector. According to the Content Marketing Institute, 61% of B2B content marketers have increased their use of social media this year.

Social media marketing provides useful engagement metrics to help you understand what's happening with your audience. You can decide which interactions are most important, such as the number of shares, comments, and clicks on your website.

Direct purchases may not be the foundation of your social media marketing strategy. Many brands use social media marketing to engage in conversations with their audience rather than encourage direct consumption. It is especially true for brands catering to an older audience or offering products or services less likely to be purchased impulsively.

You need to follow best practices to develop an effective social media marketing strategy. Here are some of the most important social media marketing practices

 

. Create high-quality, engaging content.

. Respond professionally to comments and questions.

. Plan your social media posts

. Publish at the right time

. Hire a social media manager to support your marketing efforts.

. Know your target audience and the most popular social media channels.

. Learn more about social media.