ARESYNC| What is the Value of a Digital Marketing Certification?

 

If you understand the importance of digital marketing to your business, you'll always want more. More knowledge, skills, and ways to show clients and employers you can make your business stand out.

Adding qualifications to your resume is one of the best ways to do this and set yourself up for success. Whether you're new to the industry or have marketing experience, you may ask yourself, "How important is a Digital Marketing qualification? 

Everyone knows you don't need a degree to become a digital marketer. It is a field where proven experience can substitute for years of training, especially since most programs do not teach the specific core skills needed to become a digital marketer.

Many people feel that a digital marketing certificate is better than a degree, and companies quickly realize its value. It's a great way to show that you've invested time and effort into learning and mastering skills in this area.

Here's how accredited certification can add value to a career in digital marketing.

What makes a certification legitimate?

Companies looking to make a quick buck sell many courses, certificates, and degrees. But how do you know if the certification you're considering is legitimate?

Ask yourself these questions to determine if the certification you're considering is right for your career.

Is the certification from an industry professional?

If a digital marketing course provider has yet to experience in the field they teach, they are wasting your time and money. Employers want employees who understand the real world and have a working knowledge of the industry. A good marketing school recognizes this and employs the best faculty with proven industry experience.

Will this certificate provide practical knowledge?

Will this certificate give me the knowledge and skills I need in the real world? Will this certificate provide you with new transferable or on-demand skills or enhance your skills? Do you want to know how to translate what you've learned into skills that will help you build a successful career in digital marketing? If so, this certificate is the qualification for you.

What is the scope of this qualification?

This factor can be harder to determine, but with a little research, you can find the answer. What do former students say about it? Check out reviews on the company and third-party websites. Unfortunately, not all courses are evaluated the same way. So compare certificates and decide which qualification you want to earn.

What is the difference between a certificate and a qualification?

What is a certificate in digital marketing?

A certificate certifies that you have completed a series of courses and passed an exam related to the course content. Certificate courses can be very in-depth and cover a wide range of topics. In some cases, certificates are only valid for a limited time, after which recertification is required. Certifications are more in-depth and expensive, as the exam may have a fee.

What is a certificate?

A certificate is usually issued at the end of a course on a specific topic. Certificates are usually issued for participation in a course and do not necessarily reflect the course results. If the course teaches something useful, its value is maintained. Also, many courses are free, so attending a course is just an investment of time (if you want to create or improve your resume, you can find a resume template here).

What are the benefits of getting qualifications and certificates?

The value of qualifications to start or grow your career in digital marketing is immense. There is much to gain if you already have experience in this field or are just starting. The best part about getting a qualification or exam is that you can get started without having any previous training experience or courses. The specific benefits of obtaining a qualification or exam are

Being informed of new developments.

The qualification allows you to keep abreast of developments in the industry. With the rapid development of technological innovations, a digital qualification will allow you to keep up with these changes.

Better job opportunities

A new trend is emerging among higher education graduates. Many are becoming "unemployable." According to the Washington Post, this trend has led to 40 percent of graduates taking jobs that don't require a degree. That's why universities offer pre-graduation certificates to equip students with the skills employers need. So if you're looking for a job in Digital marketing, a certificate in this field will show potential employers that you have the practical skills needed to succeed.

 Be prepared for opportunities to advance.

Digital Marketing requires various "hard" and "soft" skills. Adding a specialty or two to your skill set can help you quickly move up the corporate ladder. For example, content writers with PPC and SEO skills are more likely to succeed as marketers and content managers.

 Become a world-class digital marketer.

 Demand a high salary.

Digital Marketers have high earning potential. It is one of the top 10 highest-paying jobs that do not require a college degree. All the materials on your resume will enhance your employability and give you the peace of mind you deserve.

And give you the peace of mind you deserve: check out our Digital Marketer 2022 salary guide to see how much you can earn at different positions.

Differentiate yourself from your peers.

Your qualifications can set you apart from your competitors in interviews and promotions. It's not just your qualifications and skills but also your ambition that speaks volumes about who you are.

Combine training and practical skills.

Formal education is essential. The Digital Marketing Certificate is the interface between training and practical knowledge. It meets post-secondary education requirements and aims to give you the skills you need in the real world.

Become your boss.

A recognized degree in digital marketing, especially at the master's level, will give you the experience and knowledge you need to start your own business. As a boss, you can become a freelancer in digital marketing and travel the world. Please read our blog to learn more about what you can earn as a digital nomad. Accreditation should also show investors and stakeholders that you understand what it takes to grow and promote your business and that you can justify the investment (in money and time).

How much does accreditation cost?

It depends on the area you want to be certified. Many free certifications, such as Google AdWords, Google Analytics, and Facebook Ads Manager, are available online.

However, certifications that offer in-depth, hands-on experience are invaluable if you want to invest in your career. Look for a certificate that teaches skills and knowledge to apply to digital marketing and demonstrates value to employers easily.

Many certificates are affordable, especially compared to a college degree's cost.