ARESYNC | Digital Marketing Blog

The topic of digital marketing is increasingly being discussed from a data perspective. Both in terms of data collection and responsible data management.

You may have noticed this trend with the steady increase in data breaches. The result is a growing distrust and concern about tracking user data. Paradoxically, this goes hand in hand with the need to use more data in marketing.

It means that understanding customers is more difficult than ever. There is a balance between collecting data and limiting online activity. It's like walking or juggling a tightrope.

You need to make sure you have enough information to meet this challenge. Here are some blogs that will help you develop a balanced approach to data-driven marketing.

1) Protecting customer data in digital marketing.

 Learn the details of the Philippine Data Protection Act of 2012 (RA 10173).

This blog explains the concept of protecting customer data in modern digital marketing. It also provides an overview of the law's provisions that you can apply to your business.

2. Three essential digital strategy frameworks to guide your planning.

You can't control the chaos of digital marketing. However, there are structured approaches that can help you manage it.

A structured approach relies on a proven digital marketing strategy framework. You can systematically conduct your marketing activities with a framework to support your strategy. It allows you to overcome any obstacles with confidence.

3. expert tips for becoming a data marketing expert.

 Data is at the heart of many business strategies across all industries. More and more companies realize the value of data to drive long-term results and reduce costs.

When it comes to data-driven Digital Marketing, there are many factors to consider when developing a strategy. Read our expert advice to make sure everything is clear.

Blogging about search engine optimization

This area of digital marketing is one of the most volatile in the digital marketing industry.

Due to the uncertainty of updates, SEO experts find themselves in a quandary every time there is an update. Fortunately, despite these changes, some fundamentals remain unchanged. Using these fundamentals as the basis for your 2022 SEO strategy, you can respond quickly.

Here are some reliable resources on SEO fundamentals that you can use to deal with the upcoming changes.

28 app store optimization tools for 2022

As app downloads and usage are expected to grow, and many countries continue to lag, improving app store optimization strategies is crucial for mobile app developers.

In addition to the usual SEO skills and tools, app store optimization (ASO) tools should always be part of the arsenal. This updated list of ASO tools includes four new tools to consider if you're considering expanding your toolbox in 2022.

A comprehensive guide to Marketers' search intent

Research is becoming increasingly sophisticated in terms of understanding consumer search intent.

It is an evolution in the search engine space that should be followed closely. It is because it improves your position on the search results page and allows you to reach your target audience more effectively.

With the amount of content published online these days, do I need to remind you of the importance of this? No, I don't.

The need to improve keyword research practices in the coming year is related to the need to understand search intent.

Also, search engines are becoming smarter and more competitive as more and more businesses go online in this pandemic era. So when it comes to keyword research, you need to be as good, if not better, at identifying the keywords your target audience is searching for and finding the content they are looking for.

If you use keyword research in your website, blog, or video content, improve your keyword research skills with this comprehensive guide.

Content Marketing Blogs

Will content marketing still be relevant in 2022? Don't worry, and content marketing will still be relevant in 2022. With the growth of digital citizens, you will undoubtedly need to offer more content than you do today.

However, there is more to online content creation than just regularly posting videos, blogs, and other content. There are now other nuances to content creation that require more effort.

In the next year, or even now, you need to start integrating and improving your processes in areas other than content marketing production. Practices such as link-building, conversion-focused writing, and continued original content development will be the cornerstones of content marketing in 2022.

Here are a few articles from our blog that might help you.

8 link building tips to optimize customer acquisition

If link building and customer acquisition aren't among your favorite content marketing tactics yet, feel free to start in 2022.

Because frankly, in today's online world, unique content is almost a myth. Nowadays, it's hard to know if your content is unique. So, how do you beat the competition?

The answer lies in building relationships. Remember: you can take as many hits as you want, but you can't be competitive if you can't hit a home run. In other words, instead of trying to create more content in 2022 (at the risk of ruining your production team), work smarter and get more links to your content.

These backlinks will not only benefit your unique content but will also have a positive impact on your overall site performance.

Conversion optimization is not a new technique in Digital Marketing, but it is the least talked about due to its complexity.

However, this only applies to those who know little about this technique. As conversion optimization experts, this practice can be implemented in several simple ways, including text.

We will show you how to do it in just three steps.

15 strategies for generating unique content marketing ideas

Unique content can be hard to come by, but that's no reason not to make an effort to create content.

But that doesn't mean you shouldn't always try to create content. We also understand how difficult it can be to develop idea after idea. If you need help developing unique content marketing ideas, this guide is for you. While some tips presented here are off the beaten path, they are as effective as opening a good old-fashioned slide deck when looking for a topic.

 Social Media Marketing Blogs

There's no doubt that the social media space is frequently evolving, and there are unique marketing opportunities and tips to be found there.

When it comes to social media strategy, nuances in the tone and voice of posts and the type of content published on platforms will continue to emerge, a trend that will become even more evident as TikTok becomes more widely used by businesses and consumers.

But beyond these details about content and platforms, future media marketing strategies will also focus on optimizing social commerce. Direct-to-consumer sales on social media will be a key trend for marketers in the coming years as consumers look to shorten their buying journey.