ARESYNC | The benefits of digital marketing

What digital marketing brings.

The main reason for the popularity of digital marketing is that it allows businesses to reach a wider audience. However, digital marketing has many other benefits that can make marketing efforts more effective.

Reach a wider geographic area. 

With online advertising, people can see your ads anywhere (unless they are limited to a specific geographic area). It allows you to expand your meeting with more people through different digital channels.

Cost-effectiveness.

Digital marketing not only reaches more people than traditional marketing, but it's also more cost-effective.  Plus, you can't control whether your message is seen by your target audience.

With digital marketing, you can create as little content as possible to attract visitors, as long as your blog is active. You can also schedule email campaigns in advance that send messages to your target audience and easily change the timing and content as needed.

Overall, digital marketing is more flexible and can reach customers for a fraction of the cost of advertising.

Measurable results.

To know if your marketing strategy is working, you need to know how many customers you are attracting and how much business you are generating.

The traditional option is to ask each customer "how did you find us?"

Unfortunately, this doesn't work in every industry. Many companies don't have the ability to communicate directly with their customers and surveys are not always accurate.

With digital marketing, it's easy to track results. Digital marketing programs and platforms automatically track the number of conversions needed, such as email opens, website visits and direct purchases.

It's easy to personalize.

Digital Marketing allows for the collection of customer data in a way that is not possible with offline marketing. Digitally collected data is often more accurate and targeted.

For example, a financial services company wanted to send special offers to people who were browsing online and searching for products. They knew that targeting the offers to these people would yield better results and decided to do so.

Engagement is good for your customers. When they actively participate in your brand story, their engagement increases. This engagement can create a strong sense of brand loyalty.

Easy and simple conversion

Digital Marketing allows customers to take action as soon as they see an ad or content. With traditional advertising, the quickest result is a phone call as soon as they see the ad. But how many people find the time to contact a company while washing dishes, driving down the highway or updating their business contact information?

In digital marketing, clicking on a link or subscribing to a blog post can lead directly into the sales funnel. It may not be an immediate purchase, but it gives them the opportunity to stay in touch with you and interact further.

How do you create a digital marketing strategy?

Getting started with digital marketing can be difficult for many small businesses and budding digital marketers. But by taking the following steps as a starting point, you can create an effective digital marketing strategy that increases awareness, engagement and sales.

Set SMART goals.

Setting specific, measurable, achievable, relevant and timely (SMART) goals is the foundation of any marketing strategy. You may want to achieve several goals, but be sure to focus on the ones that move your strategy forward rather than letting it stagnate.

Define your target audience.

Before launching a marketing campaign, you need to define your target audience. A target audience is the group of people you want to reach with your campaign, based on common characteristics such as age, gender, demographics and buying behavior. Once you know your target audience well, you can decide which digital marketing channels to use and which messages to include in your campaign.

Set a budget.

A budget ensures that your money is spent effectively to achieve your goals. Think about your goals to set a budget: your SMART goals and the digital channels you plan to use.

Choose your digital marketing channels.

There are many digital marketing channels, from content marketing to PPC campaigns. Which digital marketing channels you should use often depends on your goals, target audience and budget.

Refine your marketing efforts.

Always analyze your campaign data after your campaign to determine what worked and what needs to be improved. This will help you run more effective campaigns in the future. Digital technology and software can help you gather this data into an easy-to-understand dashboard, and Mailchimp's analytics reports for digital marketing can help you centrally monitor all your marketing activities.

Digital marketing drives growth

Digital marketing is the most important part of a company's overall marketing strategy. No other way to reach customers offers the same level of personalization as digital marketing. The better you are at harnessing the power of digital marketing, the greater the growth potential for your business.