ARESYNC | 7 of the Hottest Digital Marketing Job

If you're considering a career change or a career in Digital Marketing, there is currently a high demand across all industries. Various jobs in this field also require a wide range of skills, abilities, and natural attributes.

Whether it's business, management, technology, or creative, there will always be a wide range of jobs in marketing. Here are some areas expected to be in high demand in the coming years, along with some great salary ranges.

• Content managers and strategists
• VR programmers and editors
• SEO and SEM experts
• User experience designers
• Email marketing specialists
• Digital marketing directors and managers
• Artificial intelligence experts and analysts
•  Content managers and strategists

Content management is important for businesses digital marketing teams because it covers almost every aspect of marketing, not just copywriting and social media campaign management.

Content managers must create SEO-optimized content and edit, store, and manage content effectively. They also need to understand how content fits into the various elements of a marketing plan, how to develop it, and how to distribute it through the right channels.

A content manager may be responsible for social media strategy, managing an editorial team, creating an effective editorial calendar, creating engaging videos, using analytics to create reports and strategies, and various other related tasks. To do this, they must coordinate teams and work with various clients.

Therefore, a good content manager must be a good writer and create high-quality content that can be used across multiple channels. They must also be able to build relationships and be creative, organized, and motivated.

Pay potential: over $61,000 (€52,000) per year, according to the salary schedule.

2) Virtual Reality Development and Publishing

It is a high-tech job in the digital media industry, but the Covid-19 craze has increased demand for people with these skills. According to ARtillery Intelligence, the growing demand for training, meetings, or better customer service has increased the amount of virtual reality companies use. Virtual reality volume is expected to reach $4.26 billion by 2023.

As a career, combining technology and creativity is ideal for those interested in this field. People with a design, gaming, and programming background typically enter this industry because they have the skills required for the job. The goal is to work from assistant to director to tester to writer.

The gaming industry is a key sector for VR professionals, but industries such as architecture, construction, retail, and education already use VR technology to create immersive experiences. VR as a product remains an expensive and specialized area. But the technology is increasingly used in digital marketing campaigns to enhance the customer experience. A good example is Obsess, which uses augmented and virtual reality online to create immersive brand shopping experiences.

With the growing popularity of VR as a customer attraction and engagement tool, VR developers must ensure the success of their marketing campaigns. If this field interests you, develop your programming and design skills!

Compensation Potential: VR professionals can expect to earn a salary of USD 80,000 (69,000 EUR) at the low end, but there are many opportunities to earn USD 100,000 (86,000-81,000 EUR) or more per year, depending on the industry, according to TechRepublic.

Gaming is the primary specialization for VR, but industries such as architecture, construction, retail, and education already use VR technology to create experiences. VR as a product remains a niche area with high acquisition costs. But the technology is increasingly used in digital marketing campaigns to enhance the consumer experience. A good example is Obsess, which uses augmented and virtual reality online to create immersive brand shopping experiences.

With the growing popularity of VR as a tool to attract and engage customers, VR developers must ensure the success of their marketing campaigns. If this field interests you, develop your programming and design skills!

Compensation Potential: VR professionals can expect a salary of USD 80,000 (69,000 EUR) at the low end, but according to TechRepublic, there are many opportunities to earn USD 100,000 (86,000-81,000 EUR) or more per year, depending on the industry.

3) SEO/SEM Specialist

SEO and SEM are the backbones of a strong digital marketing campaign. Those who can demonstrate technical knowledge and experience in digital marketing, especially management, will be very helpful in this area.

SEO and SEM can be difficult to master as search engine algorithms constantly change. Businesses must keep up with the latest developments and understand how to work together to achieve a consistently high ROI. The larger the business, the more complex the subject becomes. In addition, e-commerce sites and those whose profits depend on site traffic rely heavily on a solid and consistent SEO/SEM strategy.

Most businesses want to appear at the top of search engine results and therefore need experts in this field. According to SEO Basics, the demand for SEM experts is growing by nearly 100% each year, and the demand for SEO experts continues to grow to the point where there is a shortage of qualified people in the job market. The demand for SEO experts continues to grow to the point where there is a need for more qualified people in the job market.

Salary: The average salary for this type of work is $49,174 (EUR 42,507) per year, but the most experienced SEO/SEM specialists and analysts can expect to earn at least $66,000 (EUR 57,000) per year.

4) User Experience Designers

User experience (UX) designers are responsible for developing websites and digital marketing applications. They may have a technical background or high-level design experience.

User experience designers focus on understanding the overall marketing experience of a website, so they must know the target audience and have a thorough understanding of the product or service. The role of the user experience designer is extremely important in optimizing an e-commerce site for navigation and purchase by potential customers.

They often lead the project management of visual design and testing, focusing on the usability of the website or application and improving the user experience from start to finish.

Profitability: According to a PingPong study, the average salary for a UX designer in the U.S. is USD 97,000 (€83,000) per year, while those with 0-3 years of experience and just starting typically earn USD 76,000 (€65,000).

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5) Email marketers are marketing professionals with writing and editing experience.

They must be able to write compelling copy and develop an effective email marketing strategy. You will also manage campaigns, presentations, and public relations activities from a large database and client list. The quality of your contacts is crucial to email marketing success, and you need to know how to grow your database without upsetting potential customers.

Because email marketing is about lead generation, experts work closely with email marketing specialists to develop and maintain a database.

Become a world-class digital marketing professional.

6) Digital Marketing Directors and Managers.

Digital Marketing directors and vice presidents, as can creative directors, can make over $100,000 a year. This field requires years of experience, but you can advance quickly with much management experience.

Digital marketing managers and creative directors must have extensive knowledge of all areas of marketing and business. The person in this role must also be able to delegate, take risks, have strong decision-making skills, and plan for the future based on leadership.

Salary: according to salary.com, the average salary for a digital marketing manager is $109,000 (€94,000), with more experienced managers earning $148,000 (€127,000).

7. Artificial intelligence market

 The growth of the artificial intelligence market is accelerating as it enables companies to streamline operations and engage customers, and it is expected to reach $360 billion by 2028. Additionally, with the growth of big data and data mining, people need to analyze this information and create systems to apply it to strategic marketing.

Many people specializing in this field have a technical background and computer skills. Interested individuals should have a good understanding of data optimization, machine learning, and programming skills to improve marketing campaigns.

Data analysts are always in demand, as they rely on data and analytics to implement effective marketing campaigns and manage budgets. According to a recent survey conducted with The Economist Group, 39% of marketers believe that data and analytics are the most challenging marketing disciplines, and specializing in this field offers great career opportunities.

Compensation potential According to the report, data analysts earn an average of $65,000 (EUR 56,000) per year.

Tips for developing and improving digital marketing skills

Anyone working in the marketing or business world should consider their current and potential level of digital marketing skills invaluable.

But if you don't feel like an expert or technically prepared, don't worry! There are plenty of ways to make yourself useful by learning new skills or improving the ones you already have. Online learning is a great way to learn, especially if you're short on time and want to improve the skills you already have mid-career.

Here are some ways to improve your skills to advance your career:

Take an online digital marketing course: you can learn at your own pace and schedule.

Create your website to spread your knowledge and showcase your expertise.

Make contacts in your area of interest and expertise.

Conduct informative interviews.

Subscribe to blogs with up-to-date information and knowledge and apply it to your work.

Join and participate in community groups in your area.

Regardless of your chosen specialization, all businesses need digital marketers. Even if you're unfamiliar with technology, there are many opportunities to build your dream career in digital marketing.

Become an established digital marketing star.

Whether you're just starting or growing your career, a digital marketing qualification will put you on the right track. You'll learn about social media marketing, PPC, email marketing, SEO, content marketing, and more. Apply now and take your digital marketing skills to the superstar level.